Why use Guideline Daily Amounts?
Typical GDA labeling on a Chicken kiev.

We know it’s important to think about what you’re eating, especially when you are feeding a growing family, that is why all our products are labeled with a combination of GDA and Traffic Light information.
Why?
The GDA and traffic light information helps you quickly identify the fat, saturated fat, salt and sugar content of a product. There are two simple steps, first the colour coding, this is based on traffic light colours: Green means a low content per 100g, Amber a medium content and Red a high content. The second is Guideline Daily Amounts (GDAs), these can be used to take the guesswork out of what you should be eating and make planning a healthy balanced meal much easier. All of this means that when shopping you can compare two products at a glance and go for the healthier one.
You'll find traffic lights and GDA information on the front of all our packs.
How much should I be eating? Click here for GDA tables
For more information on GDA’s click here
For more information on Traffic Lights click here